The Bubble Lounge

How to open a business during a pandemic - Emily Wickard

August 13, 2020 Martha Jackson & Nellie Sciutto Season 3 Episode 36
The Bubble Lounge
How to open a business during a pandemic - Emily Wickard
Chapters
The Bubble Lounge
How to open a business during a pandemic - Emily Wickard
Aug 13, 2020 Season 3 Episode 36
Martha Jackson & Nellie Sciutto

Park Cities' mom, Emily Wickard, left the corporate world to open a clothing boutique from home. The boutique quickly became known as almost a speakeasy for shoppers because it was usually by word of mouth that news traveled about her pop-ups held in her home each week. When COVID-19 hit, Shop Avara pivoted to selling exclusively online. While e-commerce sales grew exponentially during the shutdown, Emily missed the in-person feedback and personal connections she developed with her “Avaraistas”. And so was born “The Shop”, set up in a charming bungalow on W. Lovers Lane.

Shop Avara offers women affordable fashion that is chic, unique and won’t break the bank, with in-store pop-ups from 10 a.m. to 4 p.m. Thursdays and Fridays at the new location at 4239 W. Lovers Lane.

For more information about Shop Avara, go to SHOPAVARA.COM or visit Shop Avara on Instagram @shop_avara

Show Notes

Park Cities' mom, Emily Wickard, left the corporate world to open a clothing boutique from home. The boutique quickly became known as almost a speakeasy for shoppers because it was usually by word of mouth that news traveled about her pop-ups held in her home each week. When COVID-19 hit, Shop Avara pivoted to selling exclusively online. While e-commerce sales grew exponentially during the shutdown, Emily missed the in-person feedback and personal connections she developed with her “Avaraistas”. And so was born “The Shop”, set up in a charming bungalow on W. Lovers Lane.

Shop Avara offers women affordable fashion that is chic, unique and won’t break the bank, with in-store pop-ups from 10 a.m. to 4 p.m. Thursdays and Fridays at the new location at 4239 W. Lovers Lane.

For more information about Shop Avara, go to SHOPAVARA.COM or visit Shop Avara on Instagram @shop_avara